Valérie Hoeks
Strategy that works,
leadership that lasts
Guiding European leadership teams through complex cultural business challenges with practical solutions that deliver lasting results.
Expertise forged across continents
With over 20 years of international consulting experience, Valérie bridges the gap between strategy development and implementation. Her approach connects business objectives with the people responsible for execution, creating alignment across cultures and organisational boundaries.
Executive & Board Advisory
Valérie delivers strategic counsel to C-suite executives and Boards, drawing on her extensive experience in corporate governance, risk mitigation, and competitive market positioning. Her insights enable leadership teams to confidently navigate complex business challenges while ensuring organisational alignment. As a trusted advisor who brings both analytical and practical implementation expertise, Valérie serves as a valuable sparring partner for executives and a strategic asset for Advisory Boards looking to strengthen their governance and decision-making capabilities.
Strategy
development
Crafting practical roadmaps that connect vision to execution, Valérie develops strategies that drive sustainable growth. Her business acumen and hands-on methodology equip organisations in navigating change confidently while building long-term value.
Governance restructuring
With proven success in revitalising leadership structures, Valérie designs governance frameworks that withstand shifting political and regulatory environments. Her cross-border approach ensures organisations maintain stability while adapting to emerging challenges.
Stakeholder management
Building consensus starts with recognising underlying interests. Through careful listening and targeted engagement, Valérie brings diverse stakeholders together under a shared vision, creating pathways to lasting agreements that respect all perspectives.
Your partner in strategic transformation
"My clients face similar challenges despite their diverse industries: understanding local contexts, adapting to global shifts, and managing cross-cultural dynamics. I focus on distilling complexity into clear, actionable strategies that deliver measurable results."
Proven success, lasting impact
Valérie identifies core business challenges and develops practical strategies that work. By bringing stakeholders together with clear purpose, she helps organisations adapt to complex global environments and achieve sustainable growth.
Aligns international teams around shared goals
Builds trust across complex, global organisations
Assesses risk and strengthens political decision-making
Restructures governance for greater resilience
Equips leaders with clarity and confidence for the future
From Sinology to strategy
Valérie studied Sinology at the University of Leiden and later founded a boutique management consultancy. She has built a strong track record helping European companies with long-standing operations in the Greater China region.Over the years, she has evolved into a trusted strategy advisor, known for her hands-on, practical approach. Her experience working across shifting political and economic landscapes in China has shaped the way she now supports organisations both inside and outside the region—offering grounded advice and clear direction when it’s needed most.
Stories from our clients
Helping the Interfood Group align on strategy and approach among international teams“Operating abroad comes with challenges. Overcoming these requires true understanding of the cultural differences between your own and the host country. Valérie's ability to quickly identify specific business challenges is another aspect. She has guided the Interfood Group at all these levels.”
Constantijn Sweep
CFO of The Interfood Group
Shaping the strategic development of the RAI China office“Valérie has proven to be an exceptional partner in guiding our path to success in complex markets. Both our Chinese and Amsterdam-based teams highly value her contributions, and on a personal level, Valérie has been an excellent sparring partner, bringing both expertise and dedication to every conversation.”
Marlies Steinebach
Director International Business RAI
